Business Management - Marketing

Business Management - Marketing video

Program Number: 10-102-3
School Year: 2015-2016
Associate of Applied Science Degree
Campus*: Beaver Dam, Fond du Lac, West Bend, Online
FLEx Degree

Program Description

The Business Management program is designed for individuals who are seeking an entry-level, business-related position, pursuing self-employment or seeking a job change or advancement. Students receive a broad background in business fundamentals with specific skills in managing operations, marketing, accounting, supervision and computer software applications. Teamwork, problem solving, communication skills and ethical behavior are emphasized as well.

Emphasis Description

The Marketing emphasis is designed to prepare individuals for employment in marketing, sales management and retail management fields. Students will learn current practices and acquire knowledge in marketing fundamentals; management; sales; retail operations; sales force management; and new applications in the art of advertising, promotion and selling.

The coursework combines technical skills with creativity and equips students with the skills to compete in the current industry environment. Successful marketing professionals enjoy working with people, have excellent communication skills and present a professional appearance.

You can also consider:

  • Management and Supervision Emphasis
  • Small Business Entrepreneurship Emphasis

Statewide Median Salary for Recent Graduates

  • $32,341

Approximate Costs

  • $128.40 per credit (resident)
  • $192.60 per credit (out-of-state resident)
  • *Online students are not charged out-of-state fees.

Program Outcomes

  • Plan the operations of a business across functional areas.
  • Organize resources to achieve the goals of the organization.
  • Direct individuals and/or processes to meet organization goals.
  • Control business processes.
  • Apply problem-solving concepts in a team environment.

Career Opportunities

  • Graduates may find employment as an operations assistant or a management trainee in private businesses, public entities or nonprofit organizations.

Admission Process

  • Submit the college admission application.   
  • Submit the $30 one-time fee.   
  • Submit high school and other official college transcripts.   
  • Take the college assessment test (ACCUPLACER, ACT or other). The ACCUPLACER assessment can be taken at MPTC.   
  • Attend a program orientation with your advisor.   
  • Check with Admissions if any additional steps are required.   

Please visit the Admissions page for general information.

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Number Title Crs
Term 1
102-110 Introduction to Business 3
103-159 **Computer Literacy - Microsoft Office 1
104-102 Marketing Principles 3
196-189 Team Building and Problem Solving 3
801-136 English Composition 1 3
890-101 **College 101 2
Total 15
Term 2
101-184 Principles of Accounting 3
102-120 Principles of Management 3
104-140 Integrated Marketing Communications 3
105-160 Business Law 3
801-196 Oral and Interpersonal Communication 3
809-196 Introduction to Sociology 3
Total 18
Term 3
102-115 Business Relations 3
104-105 Selling 3
104-120 Introduction to Digital Marketing 3
106-111 Business Communications 3
804-107 College Mathematics 3
809-166 Introduction to Ethics: Theory and Application 3
Total 18
Term 4
104-107 Merchandising Management 3
105-140 Business Decision Making 3
105-150 Business Practice Firm 3
 - OR - 
105-151 International Business Practice Firm 3
 - OR - 
105-152 Business Practicum 3
105-158 Personal Brand 2
809-195 Economics 3
809-199 Psychology of Human Relations 3
Total 17
Total Program Credits and Institutional Requirements 68

Exit Assessment

Successful completion of 105-140 Business Decision Making plus one of the following courses: 105-150; 105-151; 105-152 is the exit assessment graduation requirement for this program.

Institutional Requirements

** The credits for 103-159 Computer Literacy-Microsoft Office and 890-101 College 101 are Institutional Requirements for graduation. Consequently, they are not part of the program credit requirements.

Academic Planner

Transfer Opportunities

Check out the Credit Transfers page for more information.

Additional Information

*Enrollment may limit the campus availability or delivery of certain courses.

For co-curricular activities and opportunities related to this program/certificate, click here.