Associate of Applied Science│2 Years│63 Credits│Fond du Lac, West Bend, Online│Eligible for Financial Aid
Learn modern marketing strategies and best practices while unleashing your creative side with the Marketing and Social Media Management program at MPTC.
In today’s digital, fast-paced world, it’s vital to have skilled marketers behind every brand and business. With the growing importance of brand presence, now is the perfect time to start a marketing career!
Moraine Park’s Marketing and Social Media Management program equips students with the modern, essential skills to start a career in marketing.
Students in the Marketing and Social Media Management program will learn best practices to promote businesses and brands. Students explore online and in-person strategies to best communicate with consumers, and learn about various online communication outlets, such as blogs, websites and advertising campaigns.
Moraine Park marketing classes teach students to utilize many social media channels to promote a business, such as Twitter, Instagram, Snapchat and Facebook.
Students are prepared to develop innovative and creative marketing strategies to attract and retain customers. Students also learn valuable tactics in SEO and analytics.
Potential careers and jobs include, but are not limited to, the following:
- Community Manager
- Account Representative
- Marketing Assistant / Coordinator
- Social Media Manager
- Digital Marketer
- Public Relations Assistant / Coordinator
- Email Campaign Specialist
- Customer Service Representative
For the most recent list of course requirements, please visit the Program Catalog.
| SEMESTER 1 | CREDITS | |
|---|---|---|
| 102-110 | Introduction to Business | 3 |
| 103-159 | Computer Literacy – Microsoft Office | 1 |
| 104-102 | Marketing Principles | 3 |
| 104-130 | Marketing Digital Design | 3 |
| 801-136 | English Composition 1 | 3 |
| 890-101 | College 101 | 2 |
| Credits | 15 | |
| SEMESTER 2 | ||
| 104-131 | Social Media Management | 3 |
| 104-132 | Website Management | 3 |
| 104-133 | Social Video Creation | 3 |
| Communication Course | 3 | |
| Mathematics Course | 3 | |
| Credits | 15 | |
| SEMESTER 3 | ||
| 104-117 | Public Relations | 3 |
| 104-125 | Advertising and Social Media Campaign | 3 |
| 104-134 | Email and Mobile Marketing | 3 |
| 104-135 | Customer Relationship Management | 3 |
| 196-189 | Team Building and Problem Solving | 3 |
| Social Science Course | 3 | |
| Credits | 18 | |
| SEMESTER 4 | ||
| 102-120 | Principles of Management | 3 |
| 104-136 | Leadership and Ethics in the Digital Age | 3 |
| 104-137 | Marketing Presentation and Portfolio | 3 |
| Behavioral Science Course | 3 | |
| Social Science Course | 3 | |
| Credits | 15 | |
| Total Credits | 63 | |
Moraine Park’s admissions starts with the online application. The admissions steps and financial aid process can take 6-8 weeks for some programs, so plan ahead.
View and begin standard admissions steps.
If you have any questions or need help with the process, please contact us at admissions@morainepark.edu OR 920-924-3200, TTY/VP:Use Relay VRS.
Tuition Costs
The cost of your degree depends on a number of factors such as total credits required, textbooks and the financial aid you receive. Some programs have additional costs such as uniforms, technology and equipment.
- $143.45 per credit (resident)
- $215.18 per credit (out-of-state resident)
- Online students are not charged out-of-state fees.
- Please refer to the Tuition & Fee Information for additional enrollment fee information.
Additional Costs
- A monthly subscription to Adobe Creative Cloud. Approximate cost is $20/month.
- Access to a laptop and smart phone are required.
Required books and materials are an additional cost. New, used, and rental books may be an option.
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Credits:
High school dual credit provides high school students the opportunity to earn college credit while in high school, without leaving their high school classroom. The courses are taught by certified high school instructors using technical college curriculum, grading policies and textbooks.
Has previous life experience already helped you build knowledge and skills applicable to your studies? Applying previously earned credits to a program of study can save you both time spent in the classroom and money spent on tuition and fees.
Transferring here is easy! You can transfer in prior college work by submitting official college transcripts or get a free transcript review.
Financial Aid is provided to aid eligible associate degree and technical diploma programs with 28 credits or more. Processing can take 6-8 weeks after a student’s completed Free Application for Federal Student Aid (FAFSA) is received.
Our recruiters on any of the three campuses are ready to help you plan your future!