Marketing and Social Media Management

Program Number: 10-104-3
School Year: 2020-2021
Associate of Applied Science Degree
Campus: Fond du Lac, West Bend, Online
This program is eligible for financial aid

Learn modern marketing strategies and best practices while unleashing your creative side with the Marketing and Social Media Management program at MPTC.

About the Program

In today’s digital, fast-paced world, it’s vital to have skilled marketers behind every brand and business. With the growing importance of brand presence, now is the perfect time to start a marketing career!

Moraine Park’s Marketing and Social Media Management program equips students with the modern, essential skills to start a career in marketing.

What You'll Learn

Students in the Marketing and Social Media Management program will learn best practices to promote businesses and brands. Students explore online and in-person strategies to best communicate with consumers, and learn about various online communication outlets, such as blogs, websites and advertising campaigns. Our marketing classes teach students to utilize many social media channels to promote a business, such as Twitter, Instagram, Snapchat and Facebook. Students are prepared to develop innovative and creative marketing strategies to attract and retain customers. Students also learn valuable tactics in SEO and analytics.

Statewide Median Salary for Recent Graduates
Approximate Costs
Program Outcomes
Career Opportunities
Admission Process
Transfer Opportunities
Additional Information
Approximate Costs
  • $136.50 per credit (resident)
  • $204.75 per credit (out-of-state resident)
  • Online students are not charged out-of-state fees.
  • Please refer to the MPTC Student Handbook for additional enrollment fee information.
Program Outcomes
  • Develop strategies to anticipate and satisfy market needs.
  • Promote products, services, images, and/or ideas to achieve a desired outcome.
  • Evaluate information through the market research process to make business decisions.
  • Prepare selling strategies
Career Opportunities
  • Community Manager
  • Account Representative
  • Marketing Assistant / Coordinator
  • Social Media Manager
  • Digital Marketer
  • Public Relations Assistant / Coordinator
  • Email Campaign Specialist
  • Customer Service Representative
Admission Process

    Visit the Admissions Page for details

    Transfer Opportunities

    Check out the Credit Transfers page for more information.

    Additional Information

    *Enrollment may limit the campus availability or delivery of certain courses.

    Request Program Info

    Request Program Info

    Semester 1
    102-110Introduction to Business3
    103-159**Computer Literacy - Microsoft Office1
    104-102Marketing Principles3
    104-130Marketing Digital Design3
    104-131Social Media Management3
    801-136English Composition 13
    890-101**College 1012
    Semester 2
    104-125Advertising and Social Media Campaigns3
    104-132Website Management3
    104-133Social Video Creation3
    801-1xxCommunication Course3
    804-1xxMathematics Course3
    Semester 3
    104-117Public Relations3
    104-134Email and Mobile Marketing3
    104-135Customer Relationship Management3
    196-189Team Building and Problem Solving3
    809-1xxSocial Science Course3
    Semester 4
    102-120Principles of Management3
    104-136Leadership and Ethics in the Digital Age3
    104-137Marketing Presentation and Portfolio3
    809-1xxBehavioral Science Course3
    809-1xxSocial Science Course3
    Total Program Credits and Institutional Requirements63