Marketing and Social Media Management

Program Number: 10-104-3
School Year: 2020-2021
Associate of Applied Science Degree
Campus: Fond du Lac, West Bend, Online
This program is eligible for financial aid

Learn modern marketing strategies and best practices while unleashing your creative side with the Marketing and Social Media Management program at MPTC.

About the Program

In today’s digital, fast-paced world, it’s vital to have skilled marketers behind every brand and business. With the growing importance of brand presence, now is the perfect time to start a marketing career!

Moraine Park’s Marketing and Social Media Management program equips students with the modern, essential skills to start a career in marketing.

What You'll Learn

Students in the Marketing and Social Media Management program will learn best practices to promote businesses and brands. Students explore online and in-person strategies to best communicate with consumers, and learn about various online communication outlets, such as blogs, websites and advertising campaigns. Our marketing classes teach students to utilize many social media channels to promote a business, such as Twitter, Instagram, Snapchat and Facebook. Students are prepared to develop innovative and creative marketing strategies to attract and retain customers. Students also learn valuable tactics in SEO and analytics.

Semester 1
102-110Introduction to Business3
103-159Computer Literacy - Microsoft Office1
104-102Marketing Principles3
104-130Marketing Digital Design3
104-131Social Media Management3
801-136English Composition 13
890-101College 1012
Total 18
Semester 2
104-125Advertising and Social Media Campaigns3
104-132Website Management3
104-133Social Video Creation3
801-1xxCommunication Course3
804-1xxMathematics Course3
Total 15
Semester 3
104-117Public Relations3
104-134Email and Mobile Marketing3
104-135Customer Relationship Management3
196-189Team Building and Problem Solving3
809-1xxSocial Science Course3
Total 15
Semester 4
102-120Principles of Management3
104-136Leadership and Ethics in the Digital Age3
104-137Marketing Presentation and Portfolio3
809-1xxBehavioral Science Course3
809-1xxSocial Science Course3
Total 15
Total Credits63