Marketing and Social Media Management

Program Number: 10-104-3
School Year: 2021-2022
Associate of Applied Science Degree
Campus: Fond du Lac, West Bend, Online
This program is eligible for financial aid

Learn modern marketing strategies and best practices while unleashing your creative side with the Marketing and Social Media Management program at MPTC.

About the Program

In today’s digital, fast-paced world, it’s vital to have skilled marketers behind every brand and business. With the growing importance of brand presence, now is the perfect time to start a marketing career!

Moraine Park’s Marketing and Social Media Management program equips students with the modern, essential skills to start a career in marketing.

What You'll Learn

Students in the Marketing and Social Media Management program will learn best practices to promote businesses and brands. Students explore online and in-person strategies to best communicate with consumers, and learn about various online communication outlets, such as blogs, websites and advertising campaigns. Our marketing classes teach students to utilize many social media channels to promote a business, such as Twitter, Instagram, Snapchat and Facebook. Students are prepared to develop innovative and creative marketing strategies to attract and retain customers. Students also learn valuable tactics in SEO and analytics.

Number Title Crs
Semester 1
102-110 Introduction to Business 3
103-159 Computer Literacy - Microsoft Office 1
104-102 Marketing Principles 3
104-130 Marketing Digital Design 3
801-136 English Composition 1 3
890-101 College 101 2
Total 15
Semester 2
104-131 Social Media Management 3
104-132 Website Management 3
104-133 Social Video Creation 3
801-1xx Communication Course 3
804-1xx Mathematics Course 3
Total 15
Semester 3
104-117 Public Relations 3
104-125 Advertising and Social Media Campaigns 3
104-134 Email and Mobile Marketing 3
104-135 Customer Relationship Management 3
196-189 Team Building and Problem Solving 3
809-1xx Social Science Course 3
Total 18
Semester 4
102-120 Principles of Management 3
104-136 Leadership and Ethics in the Digital Age 3
104-137 Marketing Presentation and Portfolio 3
809-1xx Behavioral Science Course 3
809-1xx Social Science Course 3
Total 15
Total Credits 63