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Digital Marketing


Video: Digital Marketing

Program Number: 10-104-3
School Year: 2017-2018
Associate of Applied Science Degree
Campus: Fond du Lac, West Bend

Program Description

The associate of applied science degree in Digital Marketing presents digital marketing courses that utilize digital communication channels such as the Internet, social networks and mobile devices as marketing vehicles to attract and retain customers. Students explore how the traditional marketing fundamentals of product, pricing, promotion and place apply in the digital realm. Students will apply key tactics and technologies to effectively create and implement an innovative marketing plan and strategy.

Statewide Median Salary for Recent Graduates

  • $34,000

Approximate Costs

  • $132.20 per credit (resident)
  • $198.30 per credit (out-of-state resident)
  • Online students are not charged out-of-state fees.
  • Please refer to the MPTC Student Handbook for additional enrollment fee information.

Program Outcomes

  • Develop strategies to anticipate and satisfy market needs.
  • Promote products, services, images, and/or ideas to achieve a desired outcome.
  • Evaluate information through the market research process to make business decisions.
  • Prepare selling strategies

Career Opportunities

  • Advertising

Admission Process

  • Submit the college admission application.   
  • Submit the $30 one-time fee.   
  • Submit high school and other official college transcripts.   
  • Take the college assessment test (ACCUPLACER, ACT or other). The ACCUPLACER assessment can be taken at MPTC.   
  • Attend a program orientation with your advisor.   

Please visit the Admissions page for general information.

apply now!


Number Title Crs
Term 1
102-110 Introduction to Business 3
103-159 **Computer Literacy - Microsoft Office 1
104-102 Marketing Principles 3
204-112 Design Fundamentals 3
801-136 English Composition 1 3
804-1xx Mathematics Course 3
890-101 **College 101 2
Total 18
Term 2
104-104 Web Research and Analytics 3
104-140 Integrated Marketing Communications 3
152-106 Web Site Design 3
152-109 Search Engine Optimization 3
206-110 Video/Sound Editing 3
801-1xx Communication Course 3
Total 18
Term 3
104-105 Selling 3
104-110 Global Marketing 3
104-117 Digital Marketing, Public Relations and Social Media 3
104-125 Advertising and Social Media Campaign 3
809-1xx Social Science Course 3
Total 15
Term 4
101-184 Principles of Accounting 3
105-140 Business Decision Making 3
105-150 Business Practice Firm 3
 - OR - 
105-152 Business Practicum 3
809-1xx Social Science Course 3
809-1xx Behavioral Science Course 3
Total 15
Total Program Credits and Institutional Requirements 66

General Education Options

View the Digital Marketing General Education Course Options.

Institutional Requirements

** The credits for 103-159 Computer Literacy-Microsoft Office and 890-101 College 101 are Institutional Requirements for graduation.

Academic Planner

Current students, please see your Advisor for your academic planner.

Transfer Opportunities

Check out the Credit Transfers page for more information.

Additional Information

*Enrollment may limit the campus availability or delivery of certain courses.

For co-curricular activities and opportunities related to this program/certificate, click here.