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Business Management - Marketing

REQUEST INFORMATION

Video: Business Management - Marketing

Program Number: 10-102-3
School Year: 2017-2018
Associate of Applied Science Degree
Campus: Beaver Dam, Fond du Lac, West Bend, Online
FLEx Degree

Program Description

The Business Management program is designed for individuals who are seeking an entry-level, business-related position, pursuing self-employment or seeking a job change or advancement. Students receive a broad background in business fundamentals with specific skills in managing operations, marketing, accounting, supervision and computer software applications. Teamwork, problem solving, communication skills and ethical behavior are emphasized as well.

Emphasis Description

The Marketing emphasis is designed to prepare individuals for employment in marketing, sales management and retail management fields. Students will learn current practices and acquire knowledge in marketing fundamentals; management; sales; retail operations; sales force management; and new applications in the art of advertising, promotion and selling.

The coursework combines technical skills with creativity and equips students with the skills to compete in the current industry environment. Successful marketing professionals enjoy working with people, have excellent communication skills and present a professional appearance.

You can also consider:

  • Management and Supervision Emphasis

Statewide Median Salary for Recent Graduates

  • $33,388

Approximate Costs

  • $132.20 per credit (resident)
  • $198.30 per credit (out-of-state resident)
  • Online students are not charged out-of-state fees.
  • Please refer to the MPTC Student Handbook for additional enrollment fee information.

Program Outcomes

  • Plan the operations of a business across functional areas.
  • Organize resources to achieve the goals of the organization.
  • Direct individuals and/or processes to meet organization goals.
  • Control business processes.
  • Apply problem-solving concepts in a team environment.

Career Opportunities

  • Graduates may find employment as an operations assistant or a management trainee in private businesses, public entities or nonprofit organizations.

Admission Process

  • Submit the college admission application.   
  • Submit the $30 one-time fee.   
  • Submit high school and other official college transcripts.   
  • Take the college assessment test (ACCUPLACER, ACT or other). The ACCUPLACER assessment can be taken at MPTC.   
  • Attend a program orientation with your advisor.   

Please visit the Admissions page for general information.

apply now!

Courses

Number Title Crs
Term 1
102-110 Introduction to Business 3
103-159 **Computer Literacy - Microsoft Office 1
104-102 Marketing Principles 3
196-189 Team Building and Problem Solving 3
801-136 English Composition 1 3
890-101 **College 101 2
Total 15
 
Term 2
101-184 Principles of Accounting 3
102-120 Principles of Management 3
104-140 Integrated Marketing Communications 3
105-160 Business Law 3
801-1xx Communication Course 3
809-1xx Social Science Course 3
Total 18
 
Term 3
102-115 Business Relations 3
104-105 Selling 3
104-120 Introduction to Digital Marketing 3
804-1xx Mathematics Course 3
809-1xx Social Science Course 3
Total 15
 
Term 4
104-107 Merchandising Management 3
105-140 Business Decision Making 3
105-150 Business Practice Firm 3
 - OR - 
105-152 Business Practicum 3
105-158 Personal Brand 2
809-1xx Social Science Course 3
809-1xx Behavioral Science Course 3
Total 17
 
Total Program Credits and Institutional Requirements 65

General Education Options

View the Business Management - Marketing General Education Course Options.

Institutional Requirements

** The credits for 103-159 Computer Literacy-Microsoft Office and 890-101 College 101 are Institutional Requirements for graduation.

Academic Planner

Current students, please see your Advisor for your academic planner.

Transfer Opportunities

Check out the Credit Transfers page for more information.

Additional Information

*Enrollment may limit the campus availability or delivery of certain courses.

For co-curricular activities and opportunities related to this program/certificate, click here.