Moraine Park is proud to join forces with New North, Inc., and its efforts to emphasize the value of college and its long-term impact on individuals and the economic vitality of the region. As part of this, the New North launched its campaign, Growing Roots, Finding Wings, was launched June 6 at the New North Summit at Lambeau Field in Green Bay.
Area business leaders and 10 higher-education institutions have joined with New North Inc., the regional marketing and economic development corporation for the 18 counties of Northeast Wisconsin, to tell the story of why the New North region is the best place to “grow your roots and find your wings.”[/vc_column_text]
Growing Roots, Finding Wings Campaigns
The digital marketing campaign will feature a variety of content from New North board members, key regional leaders and alumni from the 10 participating institutions.
The ‘Growing Roots, Finding Wings’ campaign highlights the competitive advantage of the New North region, according to Barb LaMue, president and CEO of New North, Inc. She lists these assets as the region’s collaborative educational institutions and business community; the region’s low cost of living and high quality of life; its growing, diverse industry sectors; regional career pathways; and that companies in the region recognize the importance of lifelong learning.
“We understand the current uncertainty about the value of a college education, often linked to concerns about the return on investment and the costs associated with obtaining a degree. Growing Roots, Finding Wings is our chance to share why higher education is worth it.
It’s been proven that those with a two- or four-year degree have better job prospects, more career advancement opportunities, higher lifetime earnings, valuable skills development, enhanced benefits and greater civic engagement.
New North is fortunate to have a level of collaboration between educational institutions, along with area companies, that is unique to this region. We are set apart by our ability to create an effective and seamless transition from college to careers.”
– Barb LaMue, President and CEO of New North, Inc.
Themes
Participants
The 10 participating higher-education institutions in the New North region are:
- College of Menominee Nation
- Fox Valley Technical College
- Lakeland University
- Lakeshore College
- Lawrence University
- Moraine Park Technical College
- Northeast Wisconsin Technical College
- St. Norbert College
- UW Oshkosh
- UW-Green Bay
The ‘Growing Roots, Finding Wings’ campaign will be promoted through a wide variety of communications channels, including paid digital ads in conjunction with the Wisconsin Economic Development Corporation, social media across the area higher-education and business communities, blog posts, employee newsletters, and national content marketer Livability Media, among other avenues.
Ready to Grow Your Roots in the New North?
About New North, Inc.
New North, Inc., is a 501(c)3 non-profit, regional economic development corporation fostering collaboration among private and public sector leaders throughout the 18 counties of Northeast Wisconsin, known as the New North region. The New North brand unites the region both internally and externally around talent development, brand promotion and business development, signifying the collective economic power behind the 18 counties. The counties include Brown, Calumet, Door, Florence, Fond du Lac, Green Lake, Kewaunee, Manitowoc, Marinette, Marquette, Menominee, Oconto, Outagamie, Shawano, Sheboygan, Waupaca, Waushara and Winnebago. www.thenewnorth.com