Voice
Moraine Park’s Voice
Every interaction with Moraine Park is an opportunity to strengthen trust, build relationships, and reflect who we are as an institution. Whether we’re speaking to prospective students, current students, alumni, employers, community partners, donors, or employees, our voice should remain consistent, authentic, and recognizable.
No matter the channel or audience, our voice should inspire confidence, foster connection, and reinforce Moraine Park’s commitment to student success, community partnership, and workforce excellence. Every message should reflect our values while helping audiences understand not only what we do, but why it matters.
Our communications should be:
Relatable
We communicate in a clear, conversational, and approachable way. We avoid unnecessary jargon and explain complex topics in language that is easy to understand. Our goal is to make every audience feel informed, welcomed, and confident in taking their next step.
Inclusive
We speak to and for a diverse community. Our language is respectful, welcoming, and accessible, recognizing the unique backgrounds, experiences, and goals of the people we serve. We strive to create a sense of belonging by ensuring every individual feels seen, valued, and empowered.
Industry Expert
We are a trusted leader in education and workforce development. Our voice demonstrates confidence, credibility, and expertise while remaining approachable. We communicate with accuracy and purpose, highlighting our knowledge, innovation, and commitment to preparing students for successful careers and lifelong learning.
Boilerplate
At Moraine Park Technical College, our communities have the opportunity to reimagine what technical education looks like. With locations in Beaver Dam, Fond du Lac, Horicon, and West Bend, Moraine Park serves more than 15,000 students each year from all walks of life, each with unique educational goals and career pathways in mind.
As a leader in Wisconsin’s higher education landscape, the College is committed to transforming the perception of technical education–highlighting the immense local value and the endless paths to personal and professional success it provides.
At Moraine Park, Tech is…
Transformative – With more than 100 associate degrees, technical diplomas, apprenticeships, certificates, and customized training opportunities, Moraine Park offers hands-on learning that leads to real opportunity.
Resilient – Enrollment is consistently growing, with a recorded nine percent increase last year, reflecting the value and relevance of our in-demand programs.
Trusted – Our value speaks for itself through our students and alumni influencing our local communities. Our health program graduates exceed national exam pass rate averages year after year, demonstrating the quality of instruction and preparation.
Responsive – Moraine Park continues to meet the evolving needs of our District by launching new programs and opening innovative learning spaces—like an AI Data Specialist program and three new referendum-funded facilities: the Advanced Manufacturing and Trades Facility in Fond du Lac, the Horicon Regional Center for advanced fire training and the Manufacturing, Automation and Robotics Lab in West Bend.
Evolving – With more than 100 articulation agreements in place, students can transfer to a four-year partner institution with guaranteed junior status and save significantly on the cost of obtaining a bachelor’s degree.
Cutting Edge – Moraine Park’s accreditation was recently reaffirmed through the 2033–34 academic year, proving our commitment to quality and continuous improvement.
With a legacy of more than 100 years, Moraine Park proves that Tech is Timeless—and for us, the journey is far from over. Imagine What’s Next.
Institutional Name
When referring to the institution in an official capacity, either visual or verbal, the full institutional name of Moraine Park Technical College should be used whenever possible and always as the first reference.
Moraine Park is to be used whenever a shortened version or secondary reference is needed.
MPTC is the approved institutional acronym and can be used whenever a shortened version or tertiary reference is needed.
Name Hierarchy
- Moraine Park Technical College
- Moraine Park
- MPTC
Referring to Moraine Park Technical College in any other manner is prohibited.
Tagline
Moraine Park’s tagline—Imagine What’s Next—demonstrates the aspirational personality of our brand. It represents the opportunity for prospective and current students to imagine themselves in their career as Moraine Park alumni, equipped with skills to carry them through a long-successful and rewarding career. It exists to inspire, remind and encourage.
The institutional tagline is the only permitted tagline for use in marketing communications materials of any kind—and it’s used as a messaging supplement (not a visual identifier).
The College’s bi-annual print and digital publication, Next Magazine, is named after the Moraine Park tagline and serves a tool to share the voices of those who have been impacted by the value provided through Moraine Park’s educational offerings. The 20-page storytelling publication is filled with testimonials from students, faculty, business partners, donors and alumni.
NEXT Magazine
NEXT Magazine is Moraine Park’s semi-annual publication that showcases the people, partnerships, and achievements that define our College. Through compelling stories of students, alumni, faculty, staff, employers, and the communities we serve, NEXT highlights the impact of technical education and workforce development.
Each issue celebrates innovation, student success, community collaboration, and the meaningful connections that inspire lifelong learning and strengthen the region.
MPTC Today
Stay in the know! Visit MPTC Today for the latest news, student and employee stories, program highlights, campus updates, upcoming events, and the accomplishments that make Moraine Park a vibrant learning community.
Whether you’re looking for important announcements or inspiring success stories, MPTC Today is your source for what’s happening across the College.
Style Guide
Moraine Park’s editorial standards are the rules regarding the mechanics of written communication. Application of these standards helps present the Moraine Park brand in a consistent way.
The Moraine Park Style Guide addresses some of the most frequently encountered style issues—most typically regarding capitalization, punctuation, and proper word usage — and provides guidance for when many possibilities may exist. For the most part, Moraine Park follows The Associate Press (AP) Style Book, and if the College’s style guide doesn’t reference a specific style question, then the AP Style Book serves as the is the source of truth.
Intellectual Property and Brand Use (Copyright)
Overview
All Moraine Park Technical College logos, brand elements, publications, photography, videos, written content and digital assets are the property of Moraine Park Technical College unless otherwise noted.
Use of College-owned materials must be approved through the Marketing and Communications Department. Unauthorized reproduction, modification, distribution or use of Moraine Park’s brand assets in a manner that implies endorsement, affiliation or official representation is prohibited.
Use of College Content and Brand Assets
College-owned content and brand assets may not be reproduced, modified, repurposed, distributed or published without authorization.
This includes, but is not limited to:
- Logos, wordmarks and visual identity elements
- Photography, video and graphic designs
- Marketing and advertising materials
- Website and blog content
- Publications, reports and presentations
- Templates, messaging and branded collateral
- Written material and testimonials
Content may not be altered or used in a manner that misrepresents the College, implies endorsement or creates an inconsistent brand experience.
Public-Facing Materials
To ensure accuracy, accessibility, legal compliance and brand consistency, all public-facing communications and marketing materials must be created, reviewed and approved by Marketing and Communications.
Employees, departments, student organizations and external partners may not independently create or distribute materials representing Moraine Park without authorization.
Examples include:
- Flyers and brochures
- Posters and signage
- Advertisements
- Social media graphics and campaigns
- Event promotional materials
- External presentations and publications
- Materials incorporating content from the College website, blog, publications, or other official sources
Requests for new materials or adaptations of existing content should be submitted through Marketing and Communications.
Social Media
Overview
A strong social media strategy keeps in mind the varied audiences who may receive our messages—students, students, alumni, parents, faculty, employees, donors, members of the media and more — and balances the content of each message with the voice in which it’s communicated. Through a strategic use of social media, Moraine Park can explore opportunities to encourage engagement with, connection to, and affinity for the College.
Unlike traditional methods of information distribution, social media is interactive and can reach new audiences and engage the varied audiences that make up our district communities.
Moraine Park uses the following hashtags and emojis in social media posts:
- #MoraineParkTech
- #MPTCgrad
- #MPTCproud
- Wolf emoji – 🐺
- Blue heart followed by green heart (MPTC Logo Colors) – 💙💚
Profiles
Ownership of social media pages representing Moraine Park Technical College, and any department or entity, belongs solely to Marketing and Communications—no presence on social media using Moraine Park’s name or likeness is permitted. Current Moraine Park social media pages:
Legal Disclaimers
Overview
At Moraine Park, we must:
- Abide by U.S. and international copyright law (including guidelines for fair use), and it must comply with local, state, and federal laws.
- Meet the online requirements as set forth by the Higher Learning Commission.
- Be compliant with Title IX and all other applicable laws governing higher education administration. Additionally, it must adhere to the College’s policy of non-discrimination.
- Be consistently revised and enhanced in accordance with the best practices for web design and communication as outlined by the Americans with Disabilities Act (ADA).
Equal Opportunity Statement
Whenever possible, the Equal Opportunity statement should be included with the logo on printed materials used outside the College.
Moraine Park Technical College is an equal opportunity and affirmative action College, prohibiting discrimination on the basis of age, race, creed, color, national origin, disability, sex, sexual orientation, gender identity, religion, and any other class protected by law, in employment, admissions and/or educational programs and activities. Inquiries may be reported to the Title IX Coordinators at 262-335-5881 or 920-929-2139 TTY/VP: Use Relay/VRS or aclark@morainepark.edu or bmccreary1@morainepark.edu.