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Brand Guide

Overview

At Moraine Park, our brand is much more than our logo. It is the full expression of who we are—our voice, style, imagery and colors, working together to reflect the value and impact that Moraine Park has spent years cultivating.  

Our brand represents the experiences we create for our students, alumni, business partners and communities across our district and the state.  Every message shared and visual element used helps us to reinforce our mission—our promise to our students and the communities we serve to provide accessible, affordable and high-quality education that strengthens our workforces and improves lives.  

Protecting our brand is essential to our work. It upholds Moraine Park’s reputation, builds trust and ensures we are represented consistently and accurately across all platforms, and helps us elevate our story, expand partnerships and strengthen our presence for years to come.  

Explore our brand and accessibility guidelines:

Voice | Logos | Visual Identity | Templates |  Accessibility 

Smiling student in graduation gown holding his degree in one hand and a child in the other hand.
Marketing and Communications team doing a group photo at an event.

About Us

Moraine Park’s Office of Marketing and Communications is the central unit that manages the Moraine Park brand. We tell the College’s story across channels, including:  

  • Digital Marketing  
  • Internal & External Communications  
  • Print & Publications  
  • Public Relations & Media Relations  
  • Web & Content  

We also serve as the main connection point for campus partners, news media, external stakeholders, community engagement and sponsorships. 

Our continuous goal is to advance and protect the mission of Moraine Park.