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    marketing and social media management


      Video: Marketing and Social Media Management

      Program Number: 10-104-3
      School Year: 2019-2020
      Associate of Applied Science Degree
      Campus: Fond du Lac, West Bend, Online
      This program is eligible for financial aid

      Program Description

      Marketing and Social Media Management students will learn how to apply marketing fundamentals in today's modern, digital landscape. The Marketing and Social Media Management associate of applied science degree program will equip students with essential marketing skills and tactics in SEO and analytics; explore effective online and in-person communication with consumers; drive creative use of websites and blogs; leverage multiple social media networks to help promote a business, product or service; and develop effective, innovative marketing strategies to attract and retain consumers in a digital world.

      Statewide Median Salary for Recent Graduates

      • $35,500

      Approximate Costs

      • $134.20 per credit (resident)
      • $201.30 per credit (out-of-state resident)
      • Online students are not charged out-of-state fees.
      • Please refer to the MPTC Student Handbook for additional enrollment fee information.

      Program Outcomes

      • Develop strategies to anticipate and satisfy market needs.
      • Promote products, services, images, and/or ideas to achieve a desired outcome.
      • Evaluate information through the market research process to make business decisions.
      • Prepare selling strategies

      Career Opportunities

      • Community Manager
      • Account Representative
      • Marketing Assistant / Coordinator
      • Social Media Manager
      • Digital Marketer
      • Public Relations Assistant / Coordinator
      • Email Campaign Specialist
      • Customer Service Representative

      Admission Process

      Visit the Admissions Page for details


      Semester 1
      102-110Introduction to Business3
      103-159**Computer Literacy - Microsoft Office1
      104-102Marketing Principles3
      104-130Marketing Digital Design3
      104-131Social Media Management3
      801-136English Composition 13
      890-101**College 1012
      Semester 2
      104-125Advertising and Social Media Campaigns3
      104-132Website Management3
      104-133Social Video Creation3
      801-1xxCommunication Course3
      804-1xxMathematics Course3
      Semester 3
      104-117Public Relations3
      104-134Email and Mobile Marketing3
      104-135Customer Relationship Management3
      196-189Team Building and Problem Solving3
      809-1xxSocial Science Course3
      809-1xxBehavioral Science Course3
      Semester 4
      102-120Principles of Management3
      104-136Leadership and Ethics in the Digital Age3
      104-137Marketing Presentation and Portfolio3
      809-1xxSocial Science Course3
      Total Program Credits and Institutional Requirements66

      Institutional Requirements

      ** The credits for 103-159 Computer Literacy-Microsoft Office and 890-101 College 101 are Institutional Requirements for graduation.

      Program Guide

      For additional information on program curriculum, prerequisites and general education course options, please contact your advisor.

      Transfer Opportunities

      Check out the Credit Transfers page for more information.

      Additional Information

      *Enrollment may limit the campus availability or delivery of certain courses.

      For co-curricular activities and opportunities related to this program/certificate, click here.