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marketing and social media management


    Video: Marketing and Social Media Management

    Program Number: 10-104-3
    School Year: 2018-2019
    Associate of Applied Science Degree
    Campus: Fond du Lac, West Bend, Online

    Program Description

    Marketing and Social Media Management students will learn how to apply marketing fundamentals in today's modern, digital landscape. The Marketing and Social Media Management associate of applied science degree program will equip students with essential marketing skills and tactics in SEO and analytics; explore effective online and in-person communication with consumers; drive creative use of websites and blogs; leverage multiple social media networks to help promote a business, product or service; and develop effective, innovative marketing strategies to attract and retain consumers in a digital world.

    Statewide Median Salary for Recent Graduates

    • $35,097

    Approximate Costs

    • $134.20 per credit (resident)
    • $201.30 per credit (out-of-state resident)
    • Online students are not charged out-of-state fees.
    • Please refer to the MPTC Student Handbook for additional enrollment fee information.

    Program Outcomes

    • Develop strategies to anticipate and satisfy market needs.
    • Promote products, services, images, and/or ideas to achieve a desired outcome.
    • Evaluate information through the market research process to make business decisions.
    • Prepare selling strategies

    Career Opportunities

    • Community Manager
    • Account Representative
    • Marketing Assistant / Coordinator
    • Social Media Manager
    • Digital Marketer
    • Public Relations Assistant / Coordinator
    • Email Campaign Specialist
    • Customer Service Representative

    Admission Process

    • Submit the college admission application.   
    • Submit the $30 one-time fee.   
    • Submit high school and other official college transcripts.   
    • Take the college assessment test (ACCUPLACER, ACT or other). The ACCUPLACER assessment can be taken at MPTC.   

    Please visit the Admissions page for general information.


    Semester 1
    102-110Introduction to Business3
    103-159**Computer Literacy - Microsoft Office1
    104-102Marketing Principles3
    104-130Marketing Digital Design3
    104-131Social Media Management3
    801-136English Composition 13
    890-101**College 1012
    Semester 2
    104-125Advertising and Social Media Campaigns3
    104-132Website Management3
    104-133Social Video Creation3
    801-1xxCommunication Course3
    804-1xxMathematics Course3
    Semester 3
    104-117Public Relations3
    104-134Email and Mobile Marketing3
    104-135Customer Relationship Management3
    196-189Team Building and Problem Solving3
    809-1xxSocial Science Course3
    809-1xxBehavioral Science Course3
    Semester 4
    102-120Principles of Management3
    104-136Leadership and Ethics in the Digital Age3
    104-137Marketing Presentation and Portfolio3
    809-1xxSocial Science Course3
    Total Program Credits and Institutional Requirements66

    Institutional Requirements

    ** The credits for 103-159 Computer Literacy-Microsoft Office and 890-101 College 101 are Institutional Requirements for graduation.

    Program Guide

    For additional information on program curriculum, prerequisites and general education course options, please contact your advisor.

    Transfer Opportunities

    Check out the Credit Transfers page for more information.

    Additional Information

    *Enrollment may limit the campus availability or delivery of certain courses.

    For co-curricular activities and opportunities related to this program/certificate, click here.