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marketing and social media management


    Video: Marketing and Social Media Management

    Program Number: 10-104-3
    School Year: 2019-2020
    Associate of Applied Science Degree
    Campus: Fond du Lac, West Bend, Online
    This program is eligible for financial aid

    Program Description

    Marketing and Social Media Management students will learn how to apply marketing fundamentals in today's modern, digital landscape. The Marketing and Social Media Management associate of applied science degree program will equip students with essential marketing skills and tactics in SEO and analytics; explore effective online and in-person communication with consumers; drive creative use of websites and blogs; leverage multiple social media networks to help promote a business, product or service; and develop effective, innovative marketing strategies to attract and retain consumers in a digital world.

    Statewide Median Salary for Recent Graduates

    • $35,500

    Approximate Costs

    • $136.50 per credit (resident)
    • $204.75 per credit (out-of-state resident)
    • Online students are not charged out-of-state fees.
    • Please refer to the MPTC Student Handbook for additional enrollment fee information.

    Program Outcomes

    • Develop strategies to anticipate and satisfy market needs.
    • Promote products, services, images, and/or ideas to achieve a desired outcome.
    • Evaluate information through the market research process to make business decisions.
    • Prepare selling strategies

    Career Opportunities

    • Community Manager
    • Account Representative
    • Marketing Assistant / Coordinator
    • Social Media Manager
    • Digital Marketer
    • Public Relations Assistant / Coordinator
    • Email Campaign Specialist
    • Customer Service Representative

    Admission Process

    Visit the Admissions Page for details


    Number Title Crs
    Semester 1
    102-110 Introduction to Business 3
    103-159 **Computer Literacy - Microsoft Office 1
    104-102 Marketing Principles 3
    104-130 Marketing Digital Design 3
    104-131 Social Media Management 3
    801-136 English Composition 1 3
    890-101 **College 101 2
    Total 18
    Semester 2
    104-125 Advertising and Social Media Campaigns 3
    104-132 Website Management 3
    104-133 Social Video Creation 3
    801-1xx Communication Course 3
    804-1xx Mathematics Course 3
    Total 15
    Semester 3
    104-117 Public Relations 3
    104-134 Email and Mobile Marketing 3
    104-135 Customer Relationship Management 3
    196-189 Team Building and Problem Solving 3
    809-1xx Social Science Course 3
    809-1xx Behavioral Science Course 3
    Total 18
    Semester 4
    102-120 Principles of Management 3
    104-105 Selling 3
    104-136 Leadership and Ethics in the Digital Age 3
    104-137 Marketing Presentation and Portfolio 3
    809-1xx Social Science Course 3
    Total 15
    Total Program Credits and Institutional Requirements 66

    Institutional Requirements

    ** The credits for 103-159 Computer Literacy-Microsoft Office and 890-101 College 101 are Institutional Requirements for graduation.

    Program Guide

    For additional information on program curriculum, prerequisites and general education course options, please contact your advisor.

    Transfer Opportunities

    Check out the Credit Transfers page for more information.

    Additional Information

    *Enrollment may limit the campus availability or delivery of certain courses.

    For co-curricular activities and opportunities related to this program/certificate, click here.