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Digital Marketing/Social Media Certificate


Program Number: 97-104-3
School Year: 2018-2019
Campus: Fond du Lac

Program Description

The Digital Marketing/Social Media Certificate allows students to gain skillsets used in today’s competitive marketing environment. Upon completion of this certificate, a student will be competent to construct and monitor online marketing campaigns. A student will also explore Search Engine Optimization and Web Analytics, two critical elements in marketing decision-making. The coursework combines both creative and analytical thinking to enhance marketing effectiveness.

This certificate allows students to take associate of applied science degree courses without the commitment of a full-time course load. This certificate can also enhance an existing associate of applied science degree. A portion of these credits may also be applied to the Digital Marketing or Business Management-Marketing degree programs.

Approximate Costs

  • $134.20 per credit (resident)
  • $201.30 per credit (out-of-state resident)
  • Online students are not charged out-of-state fees.
  • Fees shown are 2017-2018 fees; 2018-2019 fees will be available as soon as they are approved.
  • Please refer to the MPTC Student Handbook for additional enrollment fee information.

Career Opportunities

  • Social Media Marketing Specialist
  • Marketing Coordinator
  • Integrated Marketing Communication Specialist
  • Social Media Campaign Coordinator

Admission Process

  • Submit the college admission application.   
  • Submit the $30 one-time fee.   
  • Meet with Academic Advisor to discuss order of courses and prerequisites (strongly encouraged).   

Please visit the Admissions page for general information.


Number Title Crs
Semester 1
104-120 Introduction to Digital Marketing 3
104-104 Web Research and Analytics 3
104-117 Public Relations 3
104-125 Advertising and Social Media Campaigns 3
Total 12

Program Guide

For additional information on program curriculum, prerequisites and general education course options, please contact your advisor.

Transfer Opportunities

Check out the Credit Transfers page for more information.

Additional Information

*Enrollment may limit the campus availability or delivery of certain courses.

For co-curricular activities and opportunities related to this program/certificate, click here.