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digital marketing

    Video: Digital Marketing

    Program Number: 10-104-3
    School Year: 2017-2018
    Associate of Applied Science Degree
    Campus: Fond du Lac, West Bend

    Program Description

    The associate of applied science degree in Digital Marketing presents digital marketing courses that utilize digital communication channels such as the Internet, social networks and mobile devices as marketing vehicles to attract and retain customers. Students explore how the traditional marketing fundamentals of product, pricing, promotion and place apply in the digital realm. Students will apply key tactics and technologies to effectively create and implement an innovative marketing plan and strategy.

    Statewide Median Salary for Recent Graduates

    • $34,000

    Approximate Costs

    • $130.35 per credit (resident)
    • $195.53 per credit (out-of-state resident)
    • Online students are not charged out-of-state fees.
    • Fees shown are 2016-2017 fees; 2017-2018 fees will be available as soon as they are approved.

    Program Outcomes

    • Develop strategies to anticipate and satisfy market needs.
    • Promote products, services, images, and/or ideas to achieve a desired outcome.
    • Evaluate information through the market research process to make business decisions.
    • Prepare selling strategies

    Career Opportunities

    • Advertising

    Admission Process

    • Submit the college admission application.   
    • Submit the $30 one-time fee.   
    • Submit high school and other official college transcripts.   
    • Take the college assessment test (ACCUPLACER, ACT or other). The ACCUPLACER assessment can be taken at MPTC.   
    • Attend a program orientation with your advisor.   

    Please visit the Admissions page for general information.

    apply now!

    Courses

    NumberTitleCrs
    Term 1
    102-110Introduction to Business3
    103-159**Computer Literacy - Microsoft Office1
    104-102Marketing Principles3
    204-112Design Fundamentals3
    801-136English Composition 13
    804-1xxMathematics Course3
    890-101**College 1012
    Total18
     
    Term 2
    104-104Web Research and Analytics3
    104-140Integrated Marketing Communications3
    152-106Web Site Design3
    152-109Search Engine Optimization3
    206-110Video/Sound Editing3
    801-1xxCommunication Course3
    Total18
     
    Term 3
    104-105Selling3
    104-110Global Marketing3
    104-117Digital Marketing, Public Relations and Social Media3
    104-125Advertising and Social Media Campaign3
    809-1xxSocial Science Course3
    Total15
     
    Term 4
    101-184Principles of Accounting3
    105-140Business Decision Making3
    105-150Business Practice Firm3
     - OR - 
    105-152Business Practicum3
    809-1xxSocial Science Course3
    809-1xxBehavioral Science Course3
    Total15
     
    Total Program Credits and Institutional Requirements66

    General Education Options

    View the Digital Marketing General Education Course Options.

    Institutional Requirements

    ** The credits for 103-159 Computer Literacy-Microsoft Office and 890-101 College 101 are Institutional Requirements for graduation.

    Academic Planner

    Transfer Opportunities

    Check out the Credit Transfers page for more information.

    Additional Information

    *Enrollment may limit the campus availability or delivery of certain courses.

    For co-curricular activities and opportunities related to this program/certificate, click here.