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business management - marketing


    Video: Business Management - Marketing

    Program Number: 10-102-3
    School Year: 2017-2018
    Associate of Applied Science Degree
    Campus: Beaver Dam, Fond du Lac, West Bend, Online
    FLEx Degree

    Program Description

    The Business Management program is designed for individuals who are seeking an entry-level, business-related position, pursuing self-employment or seeking a job change or advancement. Students receive a broad background in business fundamentals with specific skills in managing operations, marketing, accounting, supervision and computer software applications. Teamwork, problem solving, communication skills and ethical behavior are emphasized as well.

    Emphasis Description

    The Marketing emphasis is designed to prepare individuals for employment in marketing, sales management and retail management fields. Students will learn current practices and acquire knowledge in marketing fundamentals; management; sales; retail operations; sales force management; and new applications in the art of advertising, promotion and selling.

    The coursework combines technical skills with creativity and equips students with the skills to compete in the current industry environment. Successful marketing professionals enjoy working with people, have excellent communication skills and present a professional appearance.

    You can also consider:

    • Management and Supervision Emphasis

    Statewide Median Salary for Recent Graduates

    • $33,388

    Approximate Costs

    • $132.20 per credit (resident)
    • $198.30 per credit (out-of-state resident)
    • Online students are not charged out-of-state fees.
    • Please refer to the MPTC Student Handbook for additional enrollment fee information.

    Program Outcomes

    • Plan the operations of a business across functional areas.
    • Organize resources to achieve the goals of the organization.
    • Direct individuals and/or processes to meet organization goals.
    • Control business processes.
    • Apply problem-solving concepts in a team environment.

    Career Opportunities

    • Graduates may find employment as an operations assistant or a management trainee in private businesses, public entities or nonprofit organizations.

    Admission Process

    • Submit the college admission application.   
    • Submit the $30 one-time fee.   
    • Submit high school and other official college transcripts.   
    • Take the college assessment test (ACCUPLACER, ACT or other). The ACCUPLACER assessment can be taken at MPTC.   
    • Attend a program orientation with your advisor.   

    Please visit the Admissions page for general information.

    apply now!


    Term 1
    102-110Introduction to Business3
    103-159**Computer Literacy - Microsoft Office1
    104-102Marketing Principles3
    196-189Team Building and Problem Solving3
    801-136English Composition 13
    890-101**College 1012
    Term 2
    101-184Principles of Accounting3
    102-120Principles of Management3
    104-140Integrated Marketing Communications3
    105-160Business Law3
    801-1xxCommunication Course3
    809-1xxSocial Science Course3
    Term 3
    102-115Business Relations3
    104-120Introduction to Digital Marketing3
    804-1xxMathematics Course3
    809-1xxSocial Science Course3
    Term 4
    104-107Merchandising Management3
    105-140Business Decision Making3
    105-150Business Practice Firm3
     - OR - 
    105-152Business Practicum3
    105-158Personal Brand2
    809-1xxSocial Science Course3
    809-1xxBehavioral Science Course3
    Total Program Credits and Institutional Requirements65

    General Education Options

    View the Business Management - Marketing General Education Course Options.

    Institutional Requirements

    ** The credits for 103-159 Computer Literacy-Microsoft Office and 890-101 College 101 are Institutional Requirements for graduation.

    Academic Planner

    Current students, please see your Advisor for your academic planner.

    Transfer Opportunities

    Check out the Credit Transfers page for more information.

    Additional Information

    *Enrollment may limit the campus availability or delivery of certain courses.

    For co-curricular activities and opportunities related to this program/certificate, click here.