Digital Marketing/Social Media Certificate

Program Number: 97-104-3
School Year: 2014-2015
Certificate
Campus: Fond du Lac

Program Description

The Digital Marketing/Social Media Certificate allows students to gain skillsets used in today’s competitive marketing environment. Upon completion of this certificate, a student will be competent to construct and monitor online marketing campaigns. A student will also explore Search Engine Optimization and Web Analytics, two critical elements in marketing decision-making. The coursework combines both creative and analytical thinking to enhance marketing effectiveness.

This certificate allows students to take associate of applied science degree courses without the commitment of a full-time course load. This certificate can also enhance an existing associate of applied science degree. A portion of these credits may also be applied to the Digital Marketing or Business Management-Marketing degree programs.

Approximate Costs

  • $125.85 per credit (resident)
  • $188.80 per credit (out-of-state resident)
  • *Online students are not charged out-of-state fees.

Career Opportunities

  • Social Media Marketing Specialist
  • Marketing Coordinator
  • Integrated Marketing Communication Specialist
  • Social Media Campaign Coordinator

Admission Process

  • Submit the college admission application.   
  • Submit the $30 one-time fee.   
  • Submit high school and other official college transcripts.   
  • Meet with Academic Advisor to discuss order of courses and prerequisites (strongly encouraged).   

Please visit the Admissions page for general information.

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Courses

Number Title Crs
Term 1
104-120 Introduction to Digital Marketing 3
104-104 Web Research and Analytics 3
104-117 Digital Marketing, Public Relations and Social Media 3
104-125 Advertising and Social Media Campaign 3
Total 12
 

Academic Planner

Transfer Opportunities

Check out the Credit Transfers page for more information.