Digital Marketing

Digital Marketing video

Program Number: 10-104-3
School Year: 2015-2016
Associate of Applied Science Degree
Campus: Fond du Lac, West Bend

Program Description

The associate of applied science degree in Digital Marketing presents digital marketing courses that utilize digital communication channels such as the Internet, social networks and mobile devices as marketing vehicles to attract and retain customers. Students explore how the traditional marketing fundamentals of product, pricing, promotion and place apply in the digital realm. Students will apply key tactics and technologies to effectively create and implement an innovative marketing plan and strategy.

Statewide Median Salary for Recent Graduates

  • $33,000

Approximate Costs

Summer

  • $125.85 per credit (resident)
  • $188.80 per credit (out-of-state resident)

Fall/Spring Semester

  • $128.40 per credit (resident)
  • $192.60 per credit (out-of-state resident)
  • *Online students are not charged out-of-state fees.

  • Program Outcomes

    • Develop strategies to anticipate and satisfy market needs.
    • Promote products, services, images, and/or ideas to achieve a desired outcome.
    • Create an advertising and social media campaign.
    • Prepare a selling strategy.
    • Evaluate information through the market research process to make business decisions.

    Career Opportunities

    • Advertising

    Admission Process

    • Submit the college admission application.   
    • Submit the $30 one-time fee.   
    • Submit high school and other official college transcripts.   
    • Take the college assessment test (ACCUPLACER, ACT or other). The ACCUPLACER assessment can be taken at MPTC.   
    • Attend a program orientation with your advisor.   
    • Check with Admissions if any additional steps are required.   

    Please visit the Admissions page for general information.

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    Courses

    Number Title Crs
    Term 1
    102-110 Introduction to Business 3
    103-159 **Computer Literacy - Microsoft Office 1
    104-102 Marketing Principles 3
    204-112 Digital Graphic Design 3
    801-136 English Composition 1 3
    804-107 College Mathematics 3
    890-101 **College 101 2
    Total 18
     
    Term 2
    104-104 Web Research and Analytics 3
    104-140 Integrated Marketing Communications 3
    152-106 Web Site Design 3
    152-109 Search Engine Optimization 3
    206-110 Video/Sound Editing 3
    801-196 Oral and Interpersonal Communication 3
     - OR - 
    801-198 Speech 3
    Total 18
     
    Term 3
    101-184 Principles of Accounting 3
    104-105 Selling 3
    104-110 Global Marketing 3
    104-117 Digital Marketing, Public Relations and Social Media 3
    104-125 Advertising and Social Media Campaign 3
    809-196 Introduction to Sociology 3
    Total 18
     
    Term 4
    105-140 Business Decision Making 3
    105-150 Business Practice Firm 3
     - OR - 
    105-151 International Business Practice Firm 3
     - OR - 
    105-152 Business Practicum 3
    809-166 Introduction to Ethics: Theory and Application 3
    809-195 Economics 3
    809-198 Introduction to Psychology 3
     - OR - 
    809-199 Psychology of Human Relations 3
    Total 15
     
    Total Program Credits and Institutional Requirements 69

    Exit Assessment

    Successful completion of 104-125 Advertising and Social Media Campaign plus one of the following courses; 105-150, 105-151, 105-152 is the exit assessment graduation requirement for this program.

    Institutional Requirements

    ** The credits for 103-159 Computer Literacy-Microsoft Office and 890-101 College 101 are Institutional Requirements for graduation. Consequently, they are not part of the program credit requirements.

    Academic Planner

    Transfer Opportunities

    Check out the Credit Transfers page for more information.