Digital Marketing

Program Description

The associate of applied science degree in Digital Marketing presents digital marketing courses that utilize digital communication channels such as the Internet, social networks and mobile devices as marketing vehicles to attract and retain customers. Students explore how the traditional marketing fundamentals of product, pricing, promotion and place apply in the digital realm. Students will apply key tactics and technologies to effectively create and implement an innovative marketing plan and strategy.

Statewide Salary Range for Recent Graduates

$16,639 $80,000

Approximate Costs

• $122.20 per credit (resident)
• $183.30 per credit (out-of-state resident)
• *Online students are not charged out-of-state fees.

Program Outcomes

• Develop strategies to anticipate and satisfy market needs.
• Promote products, services, images, and/or ideas to achieve a desired outcome.
• Create an advertising and social media campaign.
• Prepare a selling strategy.
• Evaluate information through the market research process to make business decisions.

Career Opportunities

• Advertising

Entrance Scores

Admission Process

• Submit the college admission application.   
• Submit the $30 one-time fee.   
• Submit high school and other official college transcripts.   
• Take the college assessment test (ACCUPLACER, ACT or other). The ACCUPLACER assessment can be taken at MPTC.   
• Meet with Admissions to discuss order of courses and prerequisites (strongly encouraged).   
• Check with Admissions if any additional steps are required.   

Please visit the Admissions page for general information.