Share this page
  • Share on Twitter
  • Share on Facebook
  • Share on Google Plus
  • Share on LinkedIn
Translate this page
  • Translate to English
  • Translate to Spanish
  • Translate to Chinese
  • Translate to German
  • Translate to French
  • Translate to Portuguese
  • Translate to Swedish
Listen to this page

Digital Marketing/Social Media Certificate


Program Number: 97-104-3
School Year: 2017-2018
Campus: Fond du Lac

Program Description

The Digital Marketing/Social Media Certificate allows students to gain skillsets used in today’s competitive marketing environment. Upon completion of this certificate, a student will be competent to construct and monitor online marketing campaigns. A student will also explore Search Engine Optimization and Web Analytics, two critical elements in marketing decision-making. The coursework combines both creative and analytical thinking to enhance marketing effectiveness.

This certificate allows students to take associate of applied science degree courses without the commitment of a full-time course load. This certificate can also enhance an existing associate of applied science degree. A portion of these credits may also be applied to the Digital Marketing or Business Management-Marketing degree programs.

Approximate Costs

  • $132.20 per credit (resident)
  • $198.30 per credit (out-of-state resident)
  • Online students are not charged out-of-state fees.
  • Please refer to the MPTC Student Handbook for additional enrollment fee information.

Career Opportunities

  • Social Media Marketing Specialist
  • Marketing Coordinator
  • Integrated Marketing Communication Specialist
  • Social Media Campaign Coordinator

Admission Process

  • Submit the college admission application.   
  • Submit the $30 one-time fee.   
  • Meet with Academic Advisor to discuss order of courses and prerequisites (strongly encouraged).   

Please visit the Admissions page for general information.

apply now!


Number Title Crs
Term 1
104-120 Introduction to Digital Marketing 3
104-104 Web Research and Analytics 3
104-117 Digital Marketing, Public Relations and Social Media 3
104-125 Advertising and Social Media Campaign 3
Total 12

Academic Planner

Current students, please see your Advisor for your academic planner.

Transfer Opportunities

Check out the Credit Transfers page for more information.

Additional Information

*Enrollment may limit the campus availability or delivery of certain courses.

For co-curricular activities and opportunities related to this program/certificate, click here.