Marketing Research
Scope
This guide is designed to assist the user in finding and using credible information resources to conduct successful market research.
Subject Headings and Search Terms
Suggested search terms include:
Marketing
Marketing research
Market research survey
Market research questionnaire
Books and Videos and Periodicals
Use the MPTC Catalog to find these books, e-books, periodicals, and videos.
Statistical Abstract of the United States
International Encyclopedia of the Stock Market
Doing Business In Series
Culture grams
Standard Rate and Data Service
Places Rated Almanac
International Business Information on the Web
Fortune Magazine
Sales and Marketing Management
Periodical Indexes
EBSCO
General Business File ASAP
Business & Company Resource Center
Newsbank
WilsonWeb
Internet Sites:
National Trade Databank (STAT USA)*
http://www.stat-usa.gov/
This huge databank is a service of the United States Department of Commerce, but is not supported with taxpayer funding. It features more than 50,000 current and historical US statistical releases, state and regional analysis, forecasts, and financial data; plus over 200,000 current and historical trade-related releases, international market research, country analysis, and trade procurement leads. In addition, this databank includes a recent FOMC statement, monthly Treasury yield curve charts, foreign spot exchange rates, and lots of World Bank data.
*Requires a separate username and password.
KnowThis
http://www.knowthis.com/
This resource and reference site bills itself as "the knowledge source for Marketing since 1998." It is suitable for anybody involved in marketing research , advertizing or sales and promotion, including links to articles, marketing magazines, newspapersand its own feature articles. The site also features 27 marketing tutorials!
Marketing Terms.com
www.marketingterms.com
This site includes a dictionary of marketing terms searchable by letter or by category.
Amazon.com
www.amazon.com
Contains statistical information such as earnings by item, reports such as traffic by items.
FIRSTGOV : The U.S. Government’s Official Web Portal:
http://www.firstgov.gov/Agencies/Federal/All_Agencies/F.shtml
Provides links to (A-Z index) all U.S. Government Department and Agencies
International Business Information
http://www.morainepark.edu/pages/950.asp
Marketing Research Association (MRA):
http://www.mra-net.org/
MRA is a key source for assistance and training information. It is where researchers learn of new opportunities, markets and potential obstacles to future success.
SRDS Online
http://www.srds.com/library/
Small Business Webography
http://www.morainepark.edu/pages/951.asp
U.S. Department of Labor, Bureau of Labor Statistics:
http://www.bls.gov/
The Bureau of Labor Statistics is the principal fact-finding agency for the Federal Government in the broad field of labor economics and statistics. This department also puts out a very informative resource on various occupations, statistical information called Occupational Handbook: http://www.bls.gov/oco/
U.S. Government Export Portal:
http://export.gov/
Export.gov provides online trade resources and one-on-one assistance for your international business – whether you’re just starting or expanding your global sales.
Look for Market Research link from the side bar.
