Global Marketing Resources
Scope
This guide provides the user with a starting point for locating sources and finding information on the topic of international marketing.
Encyclopedia
Worldmark encyclopedia of cultures and daily living
Culture Grams
Directories
The Directory of Business Information Resources
The Directory of Cultural Literacy
Nations of the World
Financial Times World Desk Reference
World Business Directory/World Trade Center Association
World Chamber of Commerce Directory
World Travel Guide
Books and Audiovisual Resources
Use the Moraine Park Catalog to find books, e-books, and videos on this subject.
Sample subject searches:
Business etiquette
Commerce
Culture
Cross Cultural Studies
Exports
Imports
International Communication
International Marketing
International Trade
Specific country/culture/religion name
Periodical Articles
Use the following databases to find articles on this topic. All of the databases listed below are available via the Moraine Park library homepage. Click on Databases A-Z link. See table above for sample subject searches.
EBSCOhost
Business Source Elite and Academic Search Elite would be good choices for this topic.
General Business File ASAP
The General Business File index can be used to locate articles on: finance, acquisitions and mergers, international trade, and local and regional business trends.
NewsBank
NewsBank includes Global NewsBank database which can be used to access articles covering business, culture, and economics from around the globe.
WilsonWeb
This is a valuable database to find information on various issues related to countries of the world.
National Trade Data Bank (STAT-USA)
The Globus and NTDB (National Trade Data Bank) portions of STAT-USA provide access to International Marketing Insight Reports, Country Commercial Guides, and Best Market Reports. The NTDB also provides U.S. import and export statistics, as well as over 75 other reports.
After getting into National Trade Data Bank (STAT-USA)
- Click on GLOBUS & NTDB.
- Contact a library staff member for User ID and Password
The three National Trade Data Bank reports described below are very useful in locating market and country information.
International Marketing Insight (IMI) Reports
Information can be accessed by subject country, by date or by industry. Topics include investment climate, market briefs for a particular industry, economic profiles of a specific region of a given country, and listings for upcoming trade fairs.
Best Market Reports
Best Market Reports (BMRs) are snapshots of a given market segment (or in some cases, closely related market segments) as they are described by U.S. Commercial Service and U.S. Department of State officials stationed overseas. These brief reports are taken from much longer reports submitted by all of the larger and most of the smaller embassies as part of their annual reporting duties. Posts are requested to describe the best market segments for U.S. exporters; those sections are separated out by market and presented here.
Country Commercial Guides
Country Commercial Guides present a comprehensive look at a particular country’s commercial environment using economic, political, and market analysis. The Country Commercial Guides were established by recommendation of the Trade Promotion Coordinating Committee to consolidate various reporting documents prepared for the U.S. business community. Country Commercial Guides are prepared annually at U.S. Embassies through the combined efforts of several U.S. government agencies.
Internet Resources
CIA World Factbook
http://www.cia.gov/cia/publications/factbook/index.html
This is one of the most valuable publications of CIA. Covers information on geography, people, government, economy, communications, transportation, military, transnational issues for countries of the world.
Corporate Information
http://www.corporateinformation.com/
Covers information on world securities (Stock Exchange) markets including Company Profiles from 53 countries.
Country Commercial Guides
http://www.state.gov/r/pa/ei/bgn/
Background Notes are factual publications that contain information on all the countries of the world with which the United States has relations. They include facts on the country's land, people, history, government, political conditions, economy, and its relations with other countries and the United States. For a list of the countries in a region of the world (with links to respective country pages) go to the Country Information section in each of these areas: Africa, East Asia and Pacific, Europe and Eurasia (including the New Independent States of the former U.S.S.R.), Near East, South Asia, and the Western Hemisphere
Country Studies: Area Handbook
http://memory.loc.gov/frd/cs/cshome.html
This website contains the on-line versions of books previously published in hard copy by the Federal Research Division of the Library of Congress under the Country Studies/Area Handbook Program sponsored by the U.S. Department of Army. At present, 102 countries and regions are covered. Notable omissions include Canada, the United States, France, the United Kingdom, and other Western nations, as well as a number of African nations. These guides are in the process of being revised.
Directory & Search Engine of the World’s Embassies & Consulates
http://www.escapeartist.com/embassy1/embassy1.htm
Contains entries for most countries including information about that country’s embassies in multiple locations. Includes a search form that allows you to select the embassy of a country and its location. A very up-to-date information source.
European Union in the U.S.
http://www.eurunion.org/index.htm
Designed to help Americans find information from EU. Absolutely the best gateway to the EU on the web. Provides links to EU current issues. Refer to the side bar for useful topics on EU activities.
Executive Planet
http://www.executiveplanet.com/index.php?title=Main_Page
Provides links to essential business culture guides on over 40 countries for international travelers. This guide to international business culture, customs, and etiquette, covers many aspects of doing business worldwide. The features include excellent tips on business etiquettes of nations, many useful links for an international traveler.
Federation of International Trade Associations (FITA)
http://fita.org/aboutfita.html
The Federation of International Trade Associations (FITA), founded in 1984, fosters international trade by strengthening the role of local, regional, and national associations throughout the United States, Mexico and Canada that have an international mission. The 400,000 organizations linked to FITA through their membership in a FITA-member association represent a broad cross-section of the international trade community.
Foreign Government Resources on the Web
(part of the U. of Michigan documents Center)
http://www.lib.umich.edu/govdocs/foreignnew.html
Provides annotated links to foreign government sites, as well as some commercial and non-profit sites with information on individual countries. Arranged alphabetically by region, then by country name.
Geert Hofstede Cultural Dimensions
http://www.geert-hofstede.com/
Prof. Geert Hofstede is instrumental in developing a model that identifies four primary Dimensions to assist in differentiating cultures: Power Distance –PDI, Individualism – IDV, Masculinity – MAS, and Uncertainty Avoidance – UAI. Greet’s research gives us insights into other cultures so that we can be effective when interacting with people in other countries.
Global Edge
http://globaledge.msu.edu/ibrd/ibrd.asp
The Center for International Business Education and Research at Michigan State University produces this site which contains information on about 200 countries with over 2,000 online resources.
International Trade Administration
http://www.ita.doc.gov/
The International Trade Administration (ITA) provides help to U.S. businesses desiring to participate fully in the growing global marketplace. ITA ensures that U.S. businesses have access to international markets as required by U.S. trade agreements. Many informative links are given on the side bars of this web site.
The International Trade Import/Export Portal
http://www.fita.org/index.html
Indexes and annotates more than 3000 Internet sites. You can search by keyword or browse the subject headings.
Librarian’s Index to the Internet:
http://lii.org
Their motto: "Information You Can Trust." Librarians' Index to the Internet (LII) is a searchable, annotated subject directory of more than 14,000 Internet resources selected and evaluated by librarians for their usefulness to users of libraries. LII serves as a reliable and efficient guide to Internet resources. Search information on any country and get up-to-date information about it.
NationMaster (where stat comes alive!)
http://www.nationmaster.com
NationMaster is a vast compilation of data from such sources as the CIA World Factbook, UN, and OECD. Statistical data can be accessed by selecting a category for a specific nation. Easy format of chart, graph gives a pictorial view of the data. Useful links are given on the side bar.
OmniBus – Getting Through Customs
http://www.getcustoms.com/2004GTC/index.html
The e-content and training firm for international travelers. This web site covers wide variety of informative resources such as seminars, books, holidays, articles, cultural I.Q. Quizzes and gifts.
United Nations Documentation : UN Dag Hammarskjöld Library - Research Guide
http://www.un.org/Depts/dhl/resguide/
It presents an overview of the various types of documents and publications issued by the Organization (e.g, reports, resolutions, meeting records, sales publications, press releases) and gives guidance on how to work with them. The Research Guide also provides information on actions taken by the General Assembly as well as the Security Council and introduces researchers to major fields of UN activities: human rights, international law and peacekeeping.
U.S. Census Bureau:Statistical Agencies (International)
http://www.census.gov/main/www/stat_int.html
Links to the statistical agencies of over 110 countries, listed alphabetically by country. If a site does not contain information in English, that is usually noted. A very up-to-date information source.
U.S. Government Export Portal
http://www.export.gov/
This site contains some of the same information that is found in the National Trade Data Bank but it is accessible from home. To access the information you must complete a registration form.
If you need assistance using any of the resources listed please ask a library staff member.
