Marketing—Business-to-Business

Associate Degree: 10-104-6
Campus: West Bend

The Marketing—Business-to-Business program equips students with the expertise and technological skills required to effectively market a business’s goods and services to regional, national and international markets. Using class projects and real-world experiences, students develop knowledge of marketing concepts and how to apply techniques and strategies when marketing to other businesses.

Job opportunities exist in manufacturing, wholesale and service businesses. Business-to-business marketers possess strong communication skills, portray a professional image, tend to be self-motivated, incorporate computer technology into marketing functions, and often work in collaboration with other departments, such as product development, engineering, logistics and finance.

This program is designed for employed adults and is offered in an accelerated format. (Not recommended for recent high school graduates.) Classes run six or eight weeks and meet one evening each week for four hours. Technical studies courses are offered at scheduled times, while general studies and elective courses may be taken at any time.