Marketing

Associate Degree: 10-104-3
Campus: Fond du Lac

The Marketing program exposes students to be responsive to marketplace conditions and customer expectations. Coursework is designed to develop a strong understanding of marketing concepts and how to apply marketing techniques to diverse activities, processes and environments.

Graduates bring a range of skills to the business world, such as incorporating computer technology into marketing functions, conducting a sales interview, using advertising to market a product or service, sales promotion and merchandising, and supervisory roles. They work in manufacturing, wholesaling and retail businesses in positions such as sales, advertising, merchandising, department manager and store manager.

Successful marketing professionals enjoy working with people, have excellent communication skills and present a professional appearance.